Packaging Design & Branding

OSSO was asked to sharpen the brand of an up and coming L.A. based womenswear brand. We worked together with Aella to establish brand guidelines and a visual language that conveyed its values. This new visual language was then used to extend their brand to a cohesive packaging solution.

The packaging combines plastic, print, and fabric. The tagline on the exterior label reads, "We heard you need some clothes." and showcases unclothed legs harkening back to vintage Dior illustrations.

Specific finishes and foils were used to create a luxury, elegant tactile experience. Contrasting textured materials with flat, monochromatic graphic design creates a novel, modern, and memorable impression.


Client:Aella

Date:2015

Services:Packaging Design, Branding, Copywriting